Preconference – Monday, August 1, 2016

7:30AM – 4:00PM Registration Open
8:00AM – 9:00AM Continental Breakfast
(Pre-Conference Workshop Attendees Only)
9:15AM – 4:30PM Pre-conference Workshop

  • Direct Marketing: Tips and Techniques from the Experts
  • Mid-Level Giving 101
12:00PM – 1:00PM Lunch
(Pre-Conference Workshop Attendees Only)

Day One – Tuesday, August 2, 2016

8:00AM – 5:00PM Registration Open
8:00AM – 9:00AM Continental Breakfast
8:30AM – 9:00AM First Time Attendee Welcoming Session
9:00AM – 10:00AM Keynote Kick Off
10:15AM – 11:15AM Concurrent Sessions

  • Creative Prospecting Strategies on a Modest Budget
  • Maximizing Your Sustainer Revenue Through Better Back End Processing
  • Money in the Middle: How to Make the Most of Mid-Level Donors
  • Online Donation Forms: Real-Time Optimization Will Destroy Your A/B Testing
11:30AM – 12:30PM Concurrent Sessions

  • On the Edge of Glory: Using a Multi-Channel Approach to Take Your Acquisition to the Next Level
  • Who are you? Tracking Complex Constituent Relationships in your Database
  • “Brother Can you Spare a Premium?” Moving Donors from a Transactional to a Philanthropic Relationship
  • Digital Primer: Everything Your Boss Thinks You Already Know About Digital Advertising That You’re Afraid to Admit You May Not Know
12:45PM – 1:45PM 2016 DMANF Nonprofit of the Year Award Luncheon
2:00PM – 3:00PM Concurrent Sessions

  • F2F Fundraising, Turning Quantity into Quality
  • How to Take a Database Implementation Head-On and Make it Work
  • Using Social Media Boosted Posts to Boost Peer-to-Peer Acquisition
  • Attribution and Strategic Planning: You Know What Is Influencing You Donors. Now What?
3:00PM – 3:45PM Power Energy Break
3:45PM – 4:45PM Concurrent Sessions

  • DMANF Presents: “Legal Jeopardy!”
  • Keeping it Fresh! How to Continue Growing as a Mature Nonprofit
  • Truth or Consequences
  • The Donor Behind Door Number Two. Or Number Three? Insights Into Donor Personas And What Drives Different Donor Behavior
5:00PM – 7:00PM Power Networking Reception

Day Two – Wednesday, August 3, 2016

8:00AM – 2:00PM Registration Open
8:00AM – 8:45AM Networking Continental Breakfast
9:00AM – 10:00AM Concurrent Sessions

  • Making Mobile Work for Fundraising
  • Nurturing Donors The ‘Write’ Way – How Great Copy Drives Long-Lasting Relationships
  • What Nonprofit Fundraisers Can Learn from Political Direct Response Fundraising
  • Maximizing Digital Investments for Today’s Nonprofits
10:15AM – 11:15AM Concurrent Sessions

  • Social Media Secrets to Success – How To Turn Engagement into Advocacy and Revenue
  • But We Are Fundraisers! Strategies for Cultivating and Retaining Donors
  • Fundraising Communications Cornucopia: 30 Ideas to Empower Your Fundraising
  • Dispelling Myths with Data & Donor File Analysis
11:30AM – 12:30PM Networking Luncheon
12:45PM – 1:45PM Concurrent Sessions

  • Mercy Ships and Alzheimer’s Association: Case Studies in Charting a Path for Organizational Growth
  • Lose Your Control!
  • The Web as a Living Laboratory: What We Learned About What Works (and What Doesn’t) From Over 350 Online Experiments
  • RFM is (mostly) Dead! Long Live Segmentation and Customization!
2:00PM – 3:00PM Concurrent Sessions

  • Delightful Dive into the Depths of Digital Ads
  • Planned Giving Best Practices to Start Using Today
  • Tipping the Sacred Cows — How We can Move Onward and Upward
  • An Open Discussion on Mid-Level Giving & Moves Management
3:15PM Adjournment

Schedule Subject to Change